You may have been thinking that Blu ray has disappeared as another passing fad. Yet it turns out, the creators are looking for more ways to maximize their content and improve their technology. “Consumer adoption of Blu-ray continues to grow at a very steady pace,” Bob Chapek, President of Walt Disney Studios Home Entertainment, said in a press release this month. “The 3-D theatrical market has been very successful this year. We are just now seeing all of the true capabilities of 3-D and with Blu-ray disc’s superior technical characteristics, as well as the broad industry support of the format; it makes it the ideal packaged media platform for 3-D home entertainment.” Soon, they say, you will be able to buy movies — like Tim Burton’s Nightmare Before Christmas and Harry Potter — that came out in 3-D.

Some consumers may feel irritated that they’re expected to buy a new machine to play new movies. Yet, the shift has been gradual to calm dissent and there are many great features that Blu ray technology offers. For instance, creators are looking at releasing DVDs with a re-writable storage section so consumers can download updated bonus material (rather than buy anniversary editions and subsequent releases). Secondly, top movies will be seen in higher definition and 7.0 Surround Sound (compared to the old Dolby Digital 5.0). Many people are choosing to buy the PlayStation3, which plays Blu ray movies and also allows users to surf the web, listen to music, store data and play video games.

According to movies news analysts, other Blu ray features may include space to bookmark Internet pages and add downloaded movie bonuses, the ability to look up movie theater times and contribute to interactive movie blogs. There will likely be additional options for viewing subtitles, angle alternates and video-in-video modes. Graphics and menu options will look more like a computer or DISH Network menu than a traditional DVD menu. “Blu ray disc models bring exciting interactive features to life and offer consumers a ground-breaking experience,” explains Chris Fawcett, vice president of marketing for Sony Electronics.

In the coming months, a number of anticipated Blu ray disc releases will come out, including: A Charlie Brown Christmas, Willy Wonka and the Chocolate Factory, Snow White and the Seven Dwarves, Wolf/Brahm Stoker’s Dracula/Mary Shelley’s Frankenstein trilogy, Iron Man, Land of the Lost, Van Helsing, Godzilla, Forrest Gump, It’s A Wonderful Life, the Rocky collection, The Lord of the Rings trilogy, Clerks, Chasing Amy, Logan’s Run, Fight Club, Star Trek (2009) and Gone With the Wind. The ability to buy movies that are trilogies all in one affordable set (on one disc) is enticing. Also, since many of these releases were made years ago, there is no real push to crank them out quickly, thus compromising bonus material. You can find many innovative bonuses and featurettes on the new versions. Now that the prices are coming down to DVD-level, this motion picture format may sell like hot-cakes after all.

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